A Day In The Life Of A Senior Manager Marketing Operations At SmithRx
A senior marketing operations manager's day starts with addressing urgent communications—"a lot of emails, uh, a lot of Slack messages"—then prioritizing tasks within project management tools to meet deadlines, such as ensuring "this specific piece of data needs to be in our Salesforce instance by the end of the week". SmithRx's "No Meeting Wednesday" policy allows for focused work time, illustrating a company culture that values both collaboration and individual productivity.
Project Management, Communication, Data Analysis, Problem-Solving, Teamwork
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
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Traits
Michael Schnell
Sr. Manager, Marketing Operations
SmithRx
UCSB
n/a
Communications
Healthcare, Medical & Wellness, Insurance
Communication and Marketing
Took Out Loans, Worked 20+ Hours in School, Student Athlete
Video Highlights
1. The daily tasks involve significant communication via email and Slack, coordinating with stakeholders and managing projects using various project management tools.
2. Prioritization of tasks is crucial, balancing immediate demands with deadlines and meetings, often requiring analyzing data and ensuring information is in systems like Salesforce.
3. SmithRx's policy of minimizing meetings on Wednesdays to allow for focused work highlights the importance of time management and efficient workflow in this role.
Transcript
What does a day in the life of a senior marketing operations manager look like?
There are many emails and Slack messages. Usually, I wake up hoping nothing is on fire. However, there will probably be a few emails and Slacks about a specific email that's supposed to go out, or a specific piece of data that needs to be understood, or some analysis that needs to be done.
A big piece of the job is ensuring there's a lot of communication between your stakeholders and those you're working with. After all the Slacks and emails are out of the way, we move on to project management tools. This is step number two.
We make sure that your workload and everything you're doing is represented in the project management tool. Then, we can understand what needs to be done, like sending an email tomorrow or getting specific data into Salesforce by the end of the week. This involves prioritizing based on timing and your meeting schedule.
You need to be able to decide when you can actually do the work versus when you have to attend meetings and discuss the work. Smith Rx does a pretty good job of front-loading meetings. Our Mondays and Tuesdays have many meetings, and we have a "No Meeting Wednesday" policy.
It's not 100%, as a few meetings do pop up here and there. But my internal team and I do a good job of front-loading meetings onto Mondays and Tuesdays. This allows Wednesday, Thursday, and Friday to be spent actually doing the work, which is nice.