Favorite Parts Of Working In The Social Media Marketing Industry As A Co-Founder
Michael enjoys the constant evolution of the social media marketing industry because, as someone who dislikes repetition, they find the need to continuously adapt to new trends and technologies "keeps it fun" and challenging. This drive to adapt is evident in the focus on metrics like average duration, using tools like Hotjar to improve website funnels, and the pursuit of better CPAs and lead forms, illustrating a commitment to "riding that wave" of change.
Adaptability, Social Media Marketing, Trend Analysis, Digital Marketing, Continuous Learning
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Michael Gombert
Co-Founder
SolarGroup & FleekSleek
Arizona State University (ASU) - W. P. Carey
Business Management & Admin
Technology, Advertising, Communications & Marketing
Communication and Marketing
Worked 20+ Hours in School, Student Athlete
Video Highlights
1. The industry is constantly evolving, requiring continuous adaptation and learning.
2. There's a focus on using data and analytics (e.g., Hotjar, average duration) to optimize funnels, CPAs, and lead forms.
3. The work involves identifying and capitalizing on emerging trends in organic social media.
Transcript
What do you enjoy most about being in your industry?
It consistently changes. I'm very much of a ADHD, so I don't like doing the same thing over and over again. In social media marketing, it's changing completely all the time.
Every three months, new things are coming out, and we consistently have to adapt. This keeps it fun and challenging. We're looking at different trends and styles for organic social.
We're really focused on average duration in most of our videos because we get more views. Then we look at calls to action and really nail down how we can do better in one funnel. Using Hotjar, we watch consumers go through websites to see how we can adapt it better for CPAs and lead forms.
It's just consistently adapting and learning what the market's doing and being able to ride that wave.