A Day In The Life Of A Co-Founder At SolarGroup And FleekSleek
A co-founder's day involves very early meetings due to team members being located on the East coast, sometimes even while at the gym, as the career professional "works more on the front end with the organic social media, paid advertising and all the content" while collaborating with partners like Meta and Google to consistently adapt marketing strategies based on client data and market insights. This adaptation is critical, since "marketing's not a turn on and forget it is a consistent like adaption".
Leadership, Teamwork, Communication, Problem-Solving, Adaptation
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Michael Gombert
Co-Founder
SolarGroup & FleekSleek
Arizona State University (ASU) - W. P. Carey
Business Management & Admin
Technology, Advertising, Communications & Marketing
Communication and Marketing
Worked 20+ Hours in School, Student Athlete
Video Highlights
1. Early morning meetings due to team location (East Coast).
2. Collaboration on front-end marketing aspects like organic social media, paid advertising, and content creation.
3. Continuous analysis of client data and performance to adapt marketing strategies, alongside regular meetings with partners like Meta, X, Google, and Microsoft to stay updated on market trends and effective strategies.
Transcript
What does a day in the life of a co-founder look like?
Very early meetings. Most of my team is on the East Coast, so last week I had six o'clock in the morning meetings. I was in the middle of the gym while taking those meetings.
I work with the Crave team mostly. My co-founder works more on the digital side of the websites and backend. I work more on the front end with organic social media, paid advertising, and all the content.
We spend most of the day collaborating and working through problems and solutions. We consistently look at clients' data and how their performance is working to see how we can make it better.
Marketing isn't a turn-on-and-forget-it thing; it's a consistent adaptation. We work consistently with partners like Meta, X, Google, and Microsoft. We meet with them all the time to learn what they're seeing in the market and what strategies they recommend.