What Type Of Person Thrives In The Public Relations Industry, According To A Public Relations Account Executive At A Luxury Hospitality Public Relations Firm
To thrive in luxury hospitality public relations, a go-getter attitude and creative mindset are essential; the ideal candidate is a "strong writer" who is "always on the lookout" for opportunities, possesses strong communication skills, and demonstrates adaptability when interacting with diverse individuals and unfamiliar settings.
Communication, Creative Mindset, Proactive, Adaptability, Networking
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Meredith Sestito
Public Relations Account Executive
Luxury Hospitality Public Relations Agency
Loyola Marymount University
Communications
Hospitality, Restaurants & Events, Advertising, Communications & Marketing
Communication and Marketing
Scholarship Recipient, Worked 20+ Hours in School, Greek Life Member
Video Highlights
1. Go-getters who proactively seek opportunities and connections.
2. Creative thinkers with strong writing skills and an interest in current events.
3. Outgoing individuals who are adaptable and comfortable networking in various settings.
Transcript
How would you describe people who typically thrive in this industry?
I'd say people that are go-getters. They'll see a story just published, maybe in the New York Times, and they know that day they can reach out and be like, "Hey, I saw you wrote this story. It's similar to what I represent. How can we best work together?"
Honestly, people that are kind of hungry and always on the lookout, always looking for new riders, new stories, new travel trends that we can build off of. I think also, some of our pitches are definitely more creative.
So, someone that can think in a lot of different ways and just kind of have a more creative mindset, I think that really plays in mind with the writing component of the job. Someone who's a strong writer, who likes reading in their own time.
If they also have a good pulse on the news outlets and the current state of what outlets are the biggest ones, or just are interested in that kind of stuff, that always helps. I've said before that a lot of people who work in public relations are outgoing.
So, if you're outgoing, you like to meet new people, you're good at talking in unfamiliar settings, or pretty much good at adapting to different situations and speaking to all kinds of different people, that's always a plus.