Career Lesson From a Public Relations Account Executive in Luxury Hospitality Public Relations
A significant career lesson for the Public Relations Account Executive is the importance of creative thinking and preparedness; when facing setbacks, such as "rejections," the ability to "turn that no into a yes" by having "backups" and "out of the box ideas" is crucial for success.
Communication, Problem-Solving, Creativity, Resilience, Overcoming Challenges
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Meredith Sestito
Public Relations Account Executive
Luxury Hospitality Public Relations Agency
Loyola Marymount University
Communications
Hospitality, Restaurants & Events, Advertising, Communications & Marketing
Communication and Marketing
Scholarship Recipient, Worked 20+ Hours in School, Greek Life Member
Video Highlights
1. Always have backup plans and be prepared to adapt your approach if your initial strategy doesn't work.
2. Think creatively and come up with out-of-the-box ideas to overcome obstacles and gain media coverage for clients.
3. Thorough research and anticipation of responses are crucial for success in public relations. Be proactive and think ahead of potential challenges
Transcript
What is one lesson that you have learned that has proven significant in your career?
If you're going out with one angle and one client, and it's been really hard to get coverage for them, you have to get creative and think of out-of-the-box ideas.
Often, when you get rejections, you can turn that "no" into a "yes." It's about always having backups. If one angle isn't a fit, you can come back with alternative ideas.
This continues the conversation and keeps the client top of mind. It's also about doing your research and always thinking of different ways.
You usually need to be a few steps ahead. Anticipating a response can lead you to have backup options ready if your initial approach doesn't work.
Having those ideas in your back pocket is key. Continue to think creatively. People will encounter roadblocks, but fresh, out-of-the-box ideas will get you a long way.