Key Skills For A Public Relations Account Executive In Luxury Hospitality Public Relations
A successful Public Relations Account Executive requires strong communication skills—"both written and verbally"—and the ability to "get comfortable with someone quickly," essential for pitching to journalists and clients. Further success hinges on organizational prowess, adaptability to handle multiple clients and tasks, and a proactive "go-getter attitude" to thrive in a fast-paced environment.
Communication, Organization, Adaptability, Presentation Skills, Proactive Attitude
Advizer Information
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Meredith Sestito
Public Relations Account Executive
Luxury Hospitality Public Relations Agency
Loyola Marymount University
Communications
Hospitality, Restaurants & Events, Advertising, Communications & Marketing
Communication and Marketing
Scholarship Recipient, Worked 20+ Hours in School, Greek Life Member
Video Highlights
1. Strong communication skills (written and verbal) are essential for pitching stories, interacting with journalists, and networking.
2. Excellent organizational skills are crucial for managing multiple clients and tasks simultaneously.
3. Adaptability and multitasking abilities are vital for handling diverse responsibilities and quickly shifting between projects.
Transcript
What skills are most important for a job like yours?
I would say definitely a strong communicator, both written and verbally. So much of the job revolves around writing pitches, talking to journalists, and sending emails.
People in public relations are most likely talkative and enjoy meeting new people. You'll often meet strangers you've never talked to before. If you can get comfortable with someone quickly and know how to pitch well, that's really helpful for the job.
Usually, at most agencies, you're working on multiple clients. You have to be pretty good at organizing because I'm constantly switching between different clients all day long. I have to be organized to keep myself on track.
You're never really just focusing on one client. People in public relations often wear a bunch of different hats. If you're adaptable, you can just put one thing down and pick up another thing quickly. Multitasking is a big key.
We also do a lot of presentations when pitching new business and getting new clients. Someone that's great with public speaking or speaking to a group of people and has strong presentation skills is always a plus.
Honestly, people with go-getter attitudes are great. A lot of things come up, and people will just raise their hands for different projects.