Main Responsibilities Of A Public Relations Account Executive At Luxury Hospitality Public Relations Agency

I'd say it's a very communication-heavy job. There's a lot of communication via email. I am talking to journalists daily, pretty much just coordinating stories and going back and forth.

A lot of client communication is involved as well, giving them daily updates. I'm the first responder on some client emails, so I make sure we get back to them. Usually, by the end of the day, we never want to leave an email unread for more than 24 hours.

It's also a very writing-heavy job. I am usually writing a few pitches a week on timely things or new developments with our hotel. Since it's the last day of July, we're going out with a Labor Day pitch. This is mostly for national travel media, like Travel + Leisure and Condé Nast Traveler, and travel editors at publications.

I also write press releases, which is more on a case-by-case basis. I'll usually do about one a month. A lot of it is also meeting with journalists. I have a few calls set up this week with journalists to discuss media or story opportunities and angles.

Since we're based in LA, a lot of journalists live here. So, we'll go and have in-person meetings with them. Whenever we're talking to journalists, we are the face, the representative of the company. We always want to make sure we're representing our client the best.

Depending on the client, there's a lot of administrative work involved, like managing master Excel sheets. We use Box, which is pretty much like a Google Drive, as our main database, so I make sure those are all up to date. I also do biweekly or monthly calls with our clients, and I'm usually responsible for putting together those agendas. This is just another form of client communication.

It's a pretty email-heavy job. When we secure a story, we always merchandise it in a timely manner by sending out a quick email like, "Hello, we got this story, here's what it showcases."

I also do some influencer work. The last big thing of the job, since it's travel public relations, is coordinating media visits. A lot of the time, we have the media visit the property because that's the best way for them to write a story.

We can often get stories placed without them physically being there, but many journalists prefer it, and you can often get more meaningful stories when they're on the property. This is a big portion of my job too.

This involves communicating sometimes with the reservations teams and going back and forth between the property and the journalist. At times with this job, you're, for lack of a better word, a middleman or a messenger, relaying different things.

With the visits, I'll also do some influencer work. This isn't on every account, but some properties really care about having influencers there. If they don't have someone in-house, which is someone who works at the hotel, we're usually in charge of influencers. This is similar to a media visit but different, as they'll be posting on their social media platforms.

It's a lot of pitching, as that's how we get a lot of our stories in the first place. Sometimes we'll do invites, which then translates to media visits, but that's pretty much it.