A Day in the Life of a Public Relations Account Executive in Luxury Hospitality
A Public Relations Account Executive's workday is dynamic and involves a blend of tasks, including checking email and client correspondence, pitching stories to journalists ("I'll do some pitching...to journalists"), and extensive media research to identify relevant trends ("I'm constantly on news sites...we do a lot of research on travel trends"). This requires a strong understanding of current events and media landscapes, making media list building and writing key parts of the job.
Communication, Media Relations, Public Relations, Journalism, Research
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Meredith Sestito
Public Relations Account Executive
Luxury Hospitality Public Relations Agency
Loyola Marymount University
Communications
Hospitality, Restaurants & Events, Advertising, Communications & Marketing
Communication and Marketing
Scholarship Recipient, Worked 20+ Hours in School, Greek Life Member
Video Highlights
1. Public relations involves wearing many hats and requires adaptability.
2. A significant portion of the job includes media pitching and building media lists through journalist research and tracking news and trends.
3. Strong writing skills are essential for crafting pitches and client correspondence.
Transcript
What does a day in the life of a public relations account executive look like?
I work hybrid, so I'm going into my office about two or three times a week. They say in public relations, every day can be different, where you have to wear many hats in the job.
If I go through a random day, first, I'll check my email. Usually, I have some journalist and client correspondence, so I'll get those out of the way. Then, I'll usually do some pitching, either to a broader list of journalists or I will send out targeted invites and pitches to journalists. These are to either come to the property or share something new that's happening with our clients.
Since the job does revolve so much around journalism, I'm constantly on news sites. We do a lot of research on travel trends and then we'll see how we can weave our clients into those messages. So I'd say about 30 minutes to an hour is honestly just reading the news.
I get a lot of newsletters from major publications also in my email, so I'll read those. Working in public relations, you do need to know the trends or just the pulse of what's going on.
I'll also build media lists, which is helpful for pitching. It's pretty much putting together who we're going to pitch. A lot of that does come from journalist research. Pretty much just talking to journalists and pitching, or sitting down and actually writing, is a big part of the job, along with client correspondence.