What Type Of Person Thrives In The Supplement Industry According To A Senior Project Manager At A Leading Supplement Company
Melissa, a Senior Project Manager in the health and wellness supplement industry, describes thriving individuals as "innovators, drivers" who are "data-driven" and focus on creating top-market products with proven effectiveness, unlike competitors who prioritize celebrity endorsements over product quality. The industry's competitiveness necessitates strategic thinking and a genuine desire to improve consumer well-being, exemplified by a focus on addressing specific needs like "joint pain relief".
Innovation, Data Analysis, Strategic Thinking, Project Management, Marketing
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Melissa Murray
Senior Project Manager
eCommerce Leader in Health and Wellness Supplements
San Diego State University
NA
Classics, Spanish Literature
Consumer Packaged Goods (CPG)
Operations and Project Management
Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School, Transfer Student
Video Highlights
1. Data-driven decision making is essential in the health and wellness supplement industry. Understanding market needs and using data to inform product development is key.
2. Innovation is highly valued. Companies seek individuals who can create top-of-the-line products that stand out in a competitive market.
3. A strategic approach is necessary for success. Effective marketing and brand building are important, but the product's quality and effectiveness should be prioritized.
Transcript
How would you describe people who typically thrive in this industry?
Innovators, drivers, people who really understand the market and the needs of people out there. Everything is data-driven.
So, if we have 500,000 people looking for joint pain relief, how can we benefit them? How can we create a product that will help ease their pain? Not take it away fully, because every journey is different, but how can we ease their joint pain?
It's about being innovative and genuinely wanting to provide the best top-of-market product. The supplement industry is very competitive. There are companies that rely more on who the creators are versus the effectiveness of the product.
We're trying to do a little bit of both. We want to have the top-of-the-line product, but also have known names promoting it and seeing its benefit so that the word can spread. You have to be innovative, thought-provoking, and strategic in how you do that.
Advizer Personal Links
linkedin.com/in/melissa-murray-pmp-342b0481