Main Responsibilities Of A Senior Project Manager At An eCommerce Health And Wellness Supplement Company
Melissa's senior project manager role at a rapidly growing health and wellness supplement company involves strategic planning with executive leadership, "where do you want our company to go in the next three years, in the next five years?", and translating that vision into actionable yearly objectives, including a major rebranding and re-platforming initiative to Shopify. This work also encompasses building the company's operational infrastructure and managing day-to-day operations alongside these large-scale projects, which Melissa refers to as "keeping the plates spinning."
Project Management, E-commerce, Strategic Planning, Leadership, Business Growth
Advizer Information
Name
Job Title
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Undergrad
Grad Programs
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Melissa Murray
Senior Project Manager
eCommerce Leader in Health and Wellness Supplements
San Diego State University
NA
Classics, Spanish Literature
Consumer Packaged Goods (CPG)
Operations and Project Management
Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School, Transfer Student
Video Highlights
1. Melissa works closely with executive leadership to define long-term strategic objectives and translate them into actionable yearly plans. This involves significant strategic planning and forecasting.
2. She plays a key role in the company's rebranding and re-platforming efforts, managing the logistics and resource allocation for a major initiative. This demonstrates project management skills in a real-world, high-impact context.
3. Melissa focuses on building operational infrastructure and improving workflows within a rapidly growing company. This includes identifying and resolving roadblocks, documenting processes, and enhancing efficiencies. This highlights the importance of operational efficiency and scalability in a business setting.
Transcript
What are your main responsibilities within your current role as senior project manager?
My main responsibilities involve working with the executive leadership, specifically the CEO and CCO. The Chief Creative Officer and the Chief Executive Officer are who I primarily work with on organizational objectives.
This includes a lot of strategy planning, like deciding where the company should go in the next three to five years and defining the long-term vision. Once we establish these long-term visions or objectives, I help break down the logistics planning.
My role is to figure out what we need to focus on this year to achieve those three or five-year goals. I identify the high-level initiatives and objectives, along with the key results we're aiming for.
Then, I further break this down into planning what resources are needed and how we can achieve our goals. This is essentially my day-to-day work.
Currently, we're working on a rebrand for our main health and wellness supplement brand. We plan to rebrand and re-platform it onto Shopify, one of the largest e-commerce platforms.
This move is intended to expand our current age demographic. Ultimately, our long-term vision is to evolve into more of a health and lifestyle brand and create a house of brands. This rebrand and re-platforming is our first major objective for the year.
Concurrently, I also help with the organization's infrastructure. The company has doubled in size very quickly, growing from 11 people when I started last August to 26 now.
This rapid growth has presented some challenges. I consider 2024 a "building block year" because when I joined, there were only five or six people managing everything. This limited infrastructure building, establishing operating procedures, and improving efficiencies.
My objective is to identify weaknesses and roadblocks, find solutions, and determine what needs to be documented. These tasks fall within my purview.
I also focus on keeping everything running smoothly, so to speak. We're not only rebranding and re-platforming, but we're also a profitable company that needs to continue moving forward.
Even while working on these high-level strategic objectives, we still have the day-to-day e-commerce business to manage. I balance this by managing staff and resources, ensuring everyone is set up for success, and identifying areas needing support. My main responsibilities are assessing, planning, and driving progress.
Advizer Personal Links
linkedin.com/in/melissa-murray-pmp-342b0481