What Type Of Person Thrives In The Marketing And Advertising Industry, According To A Director Of Operations At Linqia
Melanie, a Director of Operations, highlights the importance of creativity and collaboration in thriving within the marketing and advertising industry, stating that "creativity is at the core". While not considering herself inherently creative, the ability to provide feedback and structure early-stage projects, coupled with a willingness to see ideas evolve, is key to success in such a role.
Collaboration, Creativity, Adaptability, Feedback, Project Management
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Melanie Archer
Director of Operations
Linqia
Cal Poly San Luis Obispo
N/A
English, Writing & Education, English
Advertising, Communications & Marketing
Operations and Project Management
Honors Student, Scholarship Recipient, Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School, First Generation College Student
Video Highlights
1. Collaboration is key: Melanie highlights the importance of teamwork and collaboration in her role, suggesting that those who enjoy working with others and providing constructive feedback will thrive.
2. Adaptability is crucial: The ability to adapt to changing ideas and feedback is essential. Ideas evolve, and those who aren't too attached to their initial concepts will be better suited for the industry.
3. Creativity is valued but not strictly required: While creativity is important in marketing and advertising, Melanie notes that her own creativity comes from collaboration and providing constructive feedback. This suggests that an appreciation for creative work is more important than innate creativity itself.
Transcript
How would you describe people who typically thrive in this industry?
Creativity is at the core of anyone who wants to go into a creative field. Marketing and advertising definitely call for that.
I wouldn't necessarily count myself as someone who is inherently creative on my own. My creativity comes in when I can collaborate with other people.
It also emerges when I can look at something in its early stages of being built and provide feedback, advise, and help structure it towards being the best it can be. Anyone with an inherent skill for creativity, or who appreciates creative people and being around them, will thrive in a role like this.
It does require you not to be too precious about your ideas, because they can be shot down, evolve, or change in different ways. This is great for someone who cares about doing creative work but doesn't have to be beholden to a final product that is only representative of their work. They get to collaborate a bit more.