Favorite Parts of Working in the Creator Economy Industry as a Director of Operations
Melanie, a Director of Operations at Linqia, finds the creator space "very fun" because it offers a more authentic approach to advertising, aiming to connect with consumers genuinely. The industry's evolution, allowing creators to "relate to their consumer in a way that can feel authentic and genuine," is a key aspect Melanie enjoys, viewing it as a powerful way to reach marketing goals while empowering consumers.
Advertising, Marketing, Digital Media, Influencer Marketing, Authenticity
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Melanie Archer
Director of Operations
Linqia
Cal Poly San Luis Obispo
N/A
English, Writing & Education, English
Advertising, Communications & Marketing
Operations and Project Management
Honors Student, Scholarship Recipient, Pell Grant Recipient, Took Out Loans, Worked 20+ Hours in School, First Generation College Student
Video Highlights
1. The creator space is fun and ever-changing.
2. The industry focuses on authentic advertising.
3. The industry offers a way to connect with consumers authentically and genuinely, giving consumers more power.
Transcript
What do you enjoy most about being in your industry?
The creator space is truthfully very fun. We've all had exposure to this kind of media for a while. I've been in the space for less than a decade, but I've seen it change in myriad ways, some exciting, some interesting, and in some cases strange.
Most of what I enjoy about it is that it's a form of advertising that has always strived to be as authentic as possible. I firmly believe we exist in a world where advertising is an inevitable part of our lives. If it's going to happen, I'd prefer it to be authentic and relevant.
Creators have an excellent ability to look like and relate to their consumer in a way that feels authentic and genuine. Of course, people don't always do a great job of it. But the space itself has felt like an excellent backdoor to address the goals of large marketing and advertising agencies and big brands. It feels much more tuned into the consumer and gives the consumer much more power.