What a VP of Creator Partnerships at 4D Sight Wishes They Had Known Before Entering the Creator Economy
Maxwell, VP of Creator Partnerships at 4D Sight, identifies positivity and collaboration as key traits for success in the creator economy, emphasizing a "rubber band effect" where mutual respect fosters ongoing partnerships. The most successful individuals, like MrBeast and Philip DeFranco, are described as "humble," "straight shooters," and approachable, demonstrating a collaborative spirit where "when one of us wins, we're all sharing in that win."
Positive, Honest, Approachable, Collaborative, Humble
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Maxwell Barbanell
VP of Creator Partnerships
4D Sight
Regis University
N/A
Film, Media Arts, Visual Arts
Gaming
Sales and Client Management
Took Out Loans, Worked 20+ Hours in School
Video Highlights
1. Being positive and collaborative is key to thriving in the creator economy and games industry. A collaborative spirit fosters mutually beneficial relationships and leads to more opportunities.
2. Honesty, straightforwardness, and approachability are highly valued traits. While there's room for diverse personalities, those who are humble and easy to work with tend to excel.
3. Building trust and mutual respect with creators is crucial for long-term success. A collaborative and supportive approach, where everyone shares in the success, is more effective than a competitive one.
Transcript
How would you describe people who typically thrive in your industry?
That's a great question. I think the people who really thrive in the Creator economy and in games are positive.
There are so many people in the industry who, I don't know if they're just burned out or for whatever reasons, it feels like doing this work is a chore for them. It doesn't feel collaborative.
When you work with someone and find the experience enjoyable, you like that person and want to do more with them. That has a rubber band effect: you like them, so you want to bring them opportunities, and they like you, so they want to work with you again. Partnerships grow from that.
I haven't really gotten into the weeds of sponsorship and branded deals with creators, but that's a huge part of our industry. It’s about bringing creators real opportunities and having them trust you with that.
For me, the people who thrive in our industry are honest, straightforward, and approachable. There is space for divas, especially when working with creative people, and those people thrive.
But if you look at the people doing the absolute best, like Mr. Beast, Jimmy Donaldson, he's humble as can be. I met and worked with him, and he's a straight shooter. Philip DeFranco, shout out to Phil, he's someone I could text at 10 p.m. with a question and he'll get back to me.
It feels like they're another friend, another contact in the space that you trust. That's what makes it super easy to constantly work with them. When I hear about opportunities, I think about how I can bring in these people who have helped me previously.
It's like when one of us wins, we're all sharing in that win. People who lift each other up in this space do a lot better than people who put each other down.