Main Responsibilities of a Head of Growth at 3DNS
Max's responsibilities as Head of Growth at 3DNS evolved from recruiting backend and front-end engineers, where "got to learn a lot about technology", to content creation and community engagement, culminating in a role encompassing business development, customer service, and marketing strategy where their efforts led to significant growth, exemplified by a 20% increase in Twitter following through activities as unconventional as "play[ing] video games with our community members."
Web3, Growth Marketing, Community Engagement, Content Creation, Business Development
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Max Ronquillo
Head of Growth
3DNS
UC Berkeley
Economics, Political Science, American Studies
Technology
Business Strategy
Scholarship Recipient, Pell Grant Recipient, Greek Life Member, Transfer Student
Video Highlights
1. Recruiting Backend and Frontend Engineers: Max initially focused on recruiting engineers, gaining knowledge in technologies like Go and Kubernetes.
2. Content Creation and Community Engagement: Max created audiograms, hosted Twitter spaces, and livestreamed content (including playing video games) to engage with the Web3 community.
3. Marketing Strategy and Product Launches: Max influenced marketing strategy, led product releases (like the subdomain service with Optimism), and grew the Twitter following by 20% through content creation.
Transcript
What are your main responsibilities within your role?
They've developed over time. When I first joined, my role was to help recruit people to the team, specifically to find backend and front-end engineers. I learned a lot about technology like GoLang and Kubernetes.
That quickly shifted after I found people pretty quickly. I started creating content. Audiograms were quite popular on Twitter, taking clips from our founder speaking in or hosting Twitter Spaces. I was also very active in the community.
This all merged into my main role as head of growth. After doing a few things here and there, I became head of business development, head of customer service, and then head of content creation. During this time, I helped set up one of our big product releases with Optimism, a cryptocurrency. We launched a sub-domain service with them and sold about 20,000 domains, which was semi-successful.
This involved coordinating with our partners and projects within the Web3 ecosystem to align for a massive Twitter launch and marketing push. For content creation, I hosted live streams that were pretty goofy, but we had a thousand people view them. We did giveaways on Twitter, which were very fun. I would do product reviews or play video games with our community members.
Being an active person in the community is big for Web3, and with any marketing, you need an active community. Even with domains and crypto, you still have to find a way to have fun with your users.
Towards the end, I also worked on marketing content and strategy. Since I was heading up business development, I had a lot of say in marketing as I was also pushing a lot of the content. I got to head up a lot of different product releases. Because of my content, our Twitter following grew 20%, from 30,000 to 37,000 in just a few months. I also got to play video games at night via livestream. I was working 12-hour days, but sometimes playing video games, which was cool.
If you work in Web3, you'll do a lot of crazy things, and some might involve playing video games with your users.