What Type Of Person Thrives In The Digital Marketing Industry, According To A Freelance Digital Marketing Specialist
Matt believes that thriving in digital marketing requires "lots of hard work" and constantly optimizing one's workflow; crucially, being a "good communicator" with creative communication skills is essential, especially for explaining technical aspects to clients with varying levels of marketing knowledge. For example, Matt says that a pizza shop owner, although not interested in the technicalities, would need to be presented with information tailored to their specific needs.
Communication, Creativity, Efficiency, Adaptability, Continuous Learning
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Matt Lucas
Digital Marketing Specialist
Freelance Marketing
California State University Sacramento
N/A
Business Management & Admin
Advertising, Communications & Marketing
Communication and Marketing
None Applicable
Video Highlights
1. Hard work and continuous optimization are crucial for success.
2. Effective communication, tailored to the audience's understanding, is essential, especially when explaining complex marketing concepts to non-technical clients.
3. Adaptability and quick learning are key, particularly in fast-paced environments like startups, where understanding and addressing needs efficiently is vital.
Transcript
How would you describe people who typically thrive in this industry?
Lots of hard work and always optimizing your own way of working. People who thrive in this industry, whether in-house or at an agency, develop a feel for how things need to run and what works most efficiently, especially in startups. You learn quickly what needs to be done.
Learning quickly and doing all the necessary tasks is one part of it. Being a good communicator is another, which is huge. Really being creative with that communication is also key.
For example, if I have a client who knows nothing about marketing and is just trying to run their own business, I have to change the way I communicate. Let's say it's someone who owns a pizza parlor. They're great at making pizza, but they don't know about websites, ordering systems, or how to set them up. They just want it done.
They might not know what SEO is or why it's good. Being able to communicate in this industry in various ways is crucial—for someone technical who knows what you're doing, and for someone who doesn't. You need to be able to explain the benefits and teach them in some capacity. This, along with all the other points, is probably one of the most important things that helps people thrive in this industry.