Most Important Skills For a Freelance Digital Marketing Specialist
Matt, a Digital Marketing Specialist at Freelance Marketing, emphasizes the importance of "always be learning" as a key skill in the ever-evolving freelance marketing landscape, where each client presents unique challenges and nuanced needs, but that also "keeping yourself accountable," especially when working independently, and consistently networking are critical for long-term success and client acquisition. Networking has led to prior opportunities for Matt, as Matt mentions "my clients are people that I've interacted with at one point or another along my journey."
Freelancing, Digital Marketing, Continuous Learning, Accountability, Networking
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Matt Lucas
Digital Marketing Specialist
Freelance Marketing
California State University Sacramento
N/A
Business Management & Admin
Advertising, Communications & Marketing
Communication and Marketing
None Applicable
Video Highlights
1. Be curious and not judgmental, always be learning because each client is different and requires a unique approach, even when the general strategy is similar.
2. Hold yourself accountable, especially when freelancing, as you are responsible for your own success and productivity.
3. Never stop networking, as many job opportunities and client relationships come from connections made through networking.
Transcript
What skills are most important for a job like yours?
That's a great question. I always love to quote Walt Whitman on this: "Be curious and not judgmental."
In marketing, especially as a freelance marketer, you're always learning. Each client might have a different problem or nuance. Even if two clients need SEO strategy, it might be similar but never exactly the same.
Someone might want four blogs a week, while another might prefer one blog focusing on higher-quality, more creative content. The type of creative they want can also be more nuanced.
So, I'd say you have to be a sponge. That's key in any role in marketing, but especially in the freelance area. You'll never stop being a student of marketing; you'll consistently be learning.
On top of that, keeping yourself accountable is crucial. While that's a general statement for any role, you especially have to hold yourself accountable in freelance when you're on your own.
And never stop networking. Outside of your workday and your regular creative tasks, always be connecting with people. A lot of my experiences in marketing have been with people I've networked with.
I've ended up working with or for them. My current clients are people I've interacted with along my journey from college to now.
Those are some of the key skills: networking, keeping yourself accountable, and always, always be learning.