Main Responsibilities of a Freelance Digital Marketing Specialist
As a Digital Marketing Specialist at Freelance Marketing, Matt's main responsibilities encompass a wide range of tasks, essentially functioning as a one-person marketing department for clients, providing creative online solutions and doing "a lot of different things". Duties include SEO optimization, creating social and promotional content, writing and optimizing blogs, and even running ads, allowing businesses to increase organic reach online.
Digital Marketing, SEO, Content Creation, Social Media Marketing, Client Communication
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
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Job Functions
Traits
Matt Lucas
Digital Marketing Specialist
Freelance Marketing
California State University Sacramento
N/A
Business Management & Admin
Advertising, Communications & Marketing
Communication and Marketing
None Applicable
Video Highlights
1. Sole responsibility for all marketing activities, requiring a diverse skillset.
2. Optimizing websites for SEO and creating various types of content (social media, blogs, sales packets, etc.) to enhance online presence.
3. Utilizing marketing tools to provide clients with creative online solutions they might not otherwise have access to, focusing on organic reach and cost-effectiveness.
Transcript
What are your main responsibilities within your room?
As a freelancer, you have many different responsibilities because you're pretty much on your own. This was much like my initial role after doing marketing research, where I was doing a lot of different things.
I'm the sole person doing all the marketing and using tools to help my clients have creative abilities online. This is important for clients who may not have had options before without hiring someone in-house.
I work with clients to optimize their websites for SEO so people can find them online. I also create social and promotional content for their social media, sales packets, and flyers for events.
Additionally, I write blogs and ensure they are SEO optimized. This helps if someone is searching for a hot subject like AI, allowing them to easily find you and rank higher on Google. This provides an organic path for people to find you, rather than just spending a lot of money on ads.
I also run ads for a few clients. That's primarily one of the main responsibilities in my role, which involves a lot of tasks.
It's a great opportunity to really learn and understand what businesses need and what the best tactics are to use. That's one of the main reasons I love what I do right now.