Entry-Level Positions For Aspiring Freelance Digital Marketing Specialists
Matt from Freelance Marketing advises undergraduates to prioritize internships, utilizing platforms like Handshake, and to "always get the ability to get experience in specific technology," while graduate students can often aim for more senior roles, especially with experience in tools like Tableau or Salesforce Marketing Cloud. Entry level roles include marketing associate, digital marketing specialist and advertising analyst roles.
Internships, Entry-Level Positions, Digital Marketing, Technology Skills, Marketing Associate
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Matt Lucas
Digital Marketing Specialist
Freelance Marketing
California State University Sacramento
N/A
Business Management & Admin
Advertising, Communications & Marketing
Communication and Marketing
None Applicable
Video Highlights
1. Internships are the number one entry-level opportunity and should be pursued during college using platforms like Handshake.
2. Post-graduation, potential entry-level positions include marketing associate, digital marketing specialist, and advertising analyst.
3. Developing skills and gaining experience with specific marketing technologies like Tableau or Salesforce Marketing Cloud is highly recommended to enhance job marketability, especially for graduate students aiming for senior roles.
Transcript
What entry-level positions are there in this field that an undergraduate or graduate student might consider?
I think there are lots of entry-level positions. Internships are the number one starting point.
If there's a platform like Handshake or another where you can connect with individuals and network, always search for internships. Don't wait until after college to get one. Many places are open to students who want to work and go to school at the same time.
Once you're out of college, there are many roles like marketing associate, digital marketing specialist, and advertising analyst. But when you're in college, I highly recommend diving into skills and tools. Always try to get experience in specific technologies.
This will make you much more marketable as a job candidate. Especially as a graduate student, you'll likely go into a more senior role.
Either way, always learn any technology you can, especially in marketing. Having experience with Tableau or Salesforce Marketing Cloud, for example, is beneficial. These are technologies you definitely want as a background when searching for jobs.
For undergraduates, we have marketing associate internships. For graduate positions, I think senior digital marketers and above are probably entry-level roles.