A Day In The Life Of A Freelance Digital Marketing Specialist
A freelance marketing specialist's day involves flexibility in work location and schedule, balancing tasks like client acquisition and meetings with focused "grind" time in the afternoon for creative production. The career leverages AI tools to enhance output, emphasizing that "the role of the marketer is to leverage that tool in order to have a better product overall," while also prioritizing personal time and self-accountability due to the flexible nature of freelancing.
Freelancing, Time Management, Client Acquisition, Digital Marketing Tools, Work-Life Balance
Advizer Information
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Job Title
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Matt Lucas
Digital Marketing Specialist
Freelance Marketing
California State University Sacramento
N/A
Business Management & Admin
Advertising, Communications & Marketing
Communication and Marketing
None Applicable
Video Highlights
1. Flexibility in work location and hours is a key benefit of freelancing, allowing for work from home, coffee shops, or other quiet spaces, and the ability to adjust the schedule to balance work and personal life.
2. A significant portion of the day involves client-related activities, including scheduling meetings and seeking new clientele, alongside dedicated time for content creation such as creatives and blogs.
3. Leveraging AI tools is essential in modern marketing to enhance productivity and improve the overall quality of work, although the marketer's role remains crucial in guiding and utilizing these tools effectively.
Transcript
What does a day in the life of a freelance marketing specialist look like?
Absolutely. A day in the life for me looks like getting up and being at work. I'm working from home most of the time, or I'll go to someplace quiet or a coffee shop. There are a lot of options available.
Being in freelance gives you the opportunity to schedule meetings and find new clientele. In the afternoon, I primarily focus on taking a few meetings or getting production going. This involves working on creatives, blogs, or similar tasks.
I obviously use tools to help me. In this day and age, I believe everyone should be using AI in marketing. I'm not saying AI does all the work, as that's not the marketer's role.
The role of the marketer is to leverage AI to create a better product overall. It's helpful in many different aspects of the job. From there, I personally work within certain hours because you need to have time for yourself afterwards.
You need time to calm down after a day. Sometimes I work from eight in the morning to maybe 7:00 PM, but after that, it's my personal time. Maybe sometimes I'll start the next day later.
There's a lot of flexibility in freelance work. It's a very flexible way to do things, but you have to hold yourself accountable. So that's kind of what a day in my role looks like.