Main Responsibilities of a Director of Sports Business Development at Exos
Mariah's role as Director of Business Development, Sport at Exos involves "wear[ing] more than one hat," juggling project management of four to five yearly digital education courses—"from ideation to sales"—with business development responsibilities, including market research focusing on the NBA off-season and youth markets. This highlights the multifaceted nature of a sports industry career and Mariah's diverse skillset.
Project Management, Business Development, Digital Education, Market Research, SWOT Analysis
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Mariah Martin
Director of Business Development, Sport
Exos
University of Arizona, 2014
N/A
Business Management & Admin
Sports & Fitness
Business Strategy
Greek Life Member
Video Highlights
1. Mariah's role involves project management of digital education courses, from ideation to sales, encompassing various stages like filming, talent acquisition, and editing.
2. She conducts extensive market research, including SWOT analysis, focusing on NBA off-season trends, athlete needs, and youth markets.
3. Her responsibilities highlight the multifaceted nature of sports industry roles, requiring skills in project management, business development, and market research.
Transcript
What are your main responsibilities within your current role?
Within sports, you always wear more than one hat. It's rare that any role within the sports industry involves doing just one job.
Currently, I wear two hats. One is project management, and the other is business development.
For example, in project management, I'm developing all of our digital education courses. My company is known for the education we provide, so I manage the entire creation process from ideation to filming, talent, and editing.
This includes all the way to the sales portion of our journey. I manage the whole process and all the people involved. We produce about four to five courses a year, which is a full-time job in itself.
On top of that, I also handle business development. Right now, I'm doing a lot of SWOT analysis and other tasks related to the NBA offseason and what athletes are looking for, as well as the youth market. So, it involves a lot of research on the business development side and managing tasks on the education side.
Advizer Personal Links
https://www.linkedin.com/in/martinmariah/, @exossports