Main Responsibilities of a Marketing Specialist at GoGather
As a Marketing Specialist at the small corporate events agency GoGather, Madison's role encompasses a wide range of responsibilities, from managing "social media content calendar" across multiple platforms and creating engaging content—including videos, graphics, and blog articles—to improving website SEO and assisting with sales, including qualifying leads and helping develop client proposals. This demonstrates a versatile skillset and significant contribution to a small team, showcasing adaptability and a proactive approach to marketing.
Social Media Marketing, Content Creation, Search Engine Optimization (SEO), Digital Marketing, Marketing Communications
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Madison Shepherd
Marketing Specialist
GoGather
Cal Poly SLO
MBA- Cal Poly SLO
Business Management & Admin, Marketing
Advertising, Communications & Marketing
Communication and Marketing
Scholarship Recipient, Worked 20+ Hours in School, Greek Life Member
Video Highlights
1. Manages social media content across multiple platforms (Instagram, Facebook, LinkedIn, YouTube, Pinterest), creating videos, graphics, and other forms of media.
2. Writes blogs and articles, focusing on SEO to improve the company's online presence and search ranking.
3. Works with project managers to gather content for social media and case studies, assists in the sales process by qualifying leads, and helps create proposals and presentations for clients, contributing to various aspects of the marketing and sales funnel
Transcript
What are your main responsibilities within your current role?
In my current role, I am a marketing specialist at a corporate events agency called Go Gather. They're a super small company with about 12 people full-time right now.
My main responsibilities include planning and managing the social media content calendar for our channels: Instagram, Facebook, LinkedIn, YouTube, and Pinterest. I also create a lot of content for these platforms, such as videos, graphics, and posts.
I frequently interview people at my agency to generate more content. For example, I interviewed someone today about incorporating gamification at your event. I also write many blogs and articles.
A significant part of my job is improving our website's SEO, or search engine optimization. This ensures our articles and blogs appear first when someone searches for terms like "best corporate event management agency."
I work closely with project managers who attend events to collect photos and videos. We then use this content on our social media, in case studies, and to showcase to other clients.
I also assist with the sales process by qualifying leads from Google Ads to see if they are worth our time and setting up intro meetings. Sometimes, I conduct these initial meetings myself to gauge event needs for smaller clients.
For larger clients, I pass them on to our director of business development. I also help create proposals, including pricing proposals and slide decks, gathering all necessary photos and information.
Additionally, I manage our email newsletters, developing content to be sent out to our clients' databases bi-weekly or monthly. We've also developed drip campaigns.
For instance, if a client's main concern is managing a conference or budget, they'll receive targeted articles through a specific drip campaign. On top of this, I handle various other marketing projects as needed. Since it's a small team, I have to be versatile and help out wherever required.