A Day in the Life of a Marketing Specialist at GoGather
Madison, a Marketing Specialist at GoGather, typically starts the day reviewing emails and following a pre-planned schedule focused on content creation, including "editing videos, writing articles, creating social media posts". The workday also involves collaboration with project managers, website SEO tasks, and assisting with sales; the flexibility allows for a variable end time, sometimes leaving as early as 2 or 3 pm on Fridays.
Content Creation, Project Management, Communication, SEO, Social Media Marketing
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Madison Shepherd
Marketing Specialist
GoGather
Cal Poly SLO
MBA- Cal Poly SLO
Business Management & Admin, Marketing
Advertising, Communications & Marketing
Communication and Marketing
Scholarship Recipient, Worked 20+ Hours in School, Greek Life Member
Video Highlights
1. Content creation is a major part of the job, involving video editing, article writing, and social media posts.
2. The work is flexible, with a typical workday starting around 8:00 AM and ending around 5:00 PM, but with some flexibility, especially on Fridays.
3. Collaboration is key, as the role involves working with project managers, assisting the sales process, and managing various marketing tasks such as SEO and website management.
Transcript
What does a day in the life of a marketing specialist look like?
I usually start my day around 8:00 AM and begin by checking my emails. I usually have the day mapped out before, so I know what projects I'm going to work on for the day, what articles, and interviews I have.
I'll just follow that because my mornings can get pretty busy. Since my focus is mainly on content creation, sometimes I don't have a ton of meetings. So some days I'll just spend my time editing videos, writing articles, and creating social media posts throughout the day.
Then I'll take an hour lunch break, typically from 12:00 PM to 1:00 PM. But since it's pretty flexible, I can choose when that is. I'll then sprinkle in some of the other tasks that I mentioned before, like working on the website, SEO, writing articles and blogs, working with project managers to collect photos and videos, and helping my boss with sales process emails.
I usually clock out around 5:00 PM. Fridays tend to be a little more flexible at my company, which is nice. So sometimes I'll get out around 2:00 PM or 3:00 PM, depending.