Career Path Of A Marketing Specialist At GoGather
Madison's career path began with a business administration degree and marketing management concentration from Cal Poly SLO, supplemented by an MBA and business analytics certificate. The roles held during and after college, including positions at Athleta, Cal Poly, Carmel Nasha, and the Badder Insurance Agency, provided a diverse range of marketing and communications experience, culminating in their current role as a Marketing Specialist at GoGather.
Marketing, Higher Education, Internships, Career Path, Professional Development
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Madison Shepherd
Marketing Specialist
GoGather
Cal Poly SLO
MBA- Cal Poly SLO
Business Management & Admin, Marketing
Advertising, Communications & Marketing
Communication and Marketing
Scholarship Recipient, Worked 20+ Hours in School, Greek Life Member
Video Highlights
1. Completed a business administration degree with a marketing management concentration and a psychology minor in three years.
2. Held various marketing-related roles during college, including event communications assistant, marketing PR and communications assistant, marketing TA, and data cleaning and consumer marketing research assistant.
3. Worked as a marketing communications coordinator and marketing and partner relations manager during their MBA program
Transcript
Could you walk me through your career path, starting with your experiences in college and any internships or jobs you had before your current role?
I went to Cal Poly SLO for my undergrad, majoring in Business Administration with a concentration in Marketing Management and a minor in Psychology. I completed that in three years. For my fourth year, I pursued my MBA at Cal Poly as well and earned a Business Analytics certificate in one year.
For my jobs, I started as the Event Communications Assistant at Athleta in downtown San Luis Obispo for about six months. During my sophomore year, I began as the Marketing, PR, and Communications Assistant at Cal Poly ASI, holding that position for two years. This was a lot of fun up until COVID and when I went abroad during my junior year.
I was also a Marketing TA for two different classes at Cal Poly in the College of Business: "Listening to the Consumer" and an International Marketing class. I held this TA role for about two years, during my junior and senior years of college.
Additionally, I was involved in a few research projects. My first was as the Data Cleaning and Consumer Marketing Research Assistant at Cal Poly. These roles spanned from the summer of my sophomore year up until my senior year of college, lasting about two years.
During my MBA program, in my final year of college, I worked two different jobs. The first was as the Marketing Communications Coordinator at Carmel & Nasha, one of the largest law firms on the central coast. I also served as the Marketing and Partner Relations Manager at the Badder Insurance Agency in San Diego. That's a bit about my jobs and career path leading up to my current full-time role.