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Biggest Challenges Faced By A Marketing Specialist At GoGather

Madison's biggest challenge as a Marketing Specialist at GoGather is maintaining creative energy throughout the workday, admitting that "some days are not meeting heavy" and "producing content...eight hours a day is tough". To combat this, Madison prioritizes tasks, tackling those requiring "critical thinking" earlier in the day and saving less demanding work for later.

Workplace Challenges, Stress Management, Time Management, Creativity, Content Creation

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Madison Shepherd

Marketing Specialist

GoGather

Cal Poly SLO

MBA- Cal Poly SLO

Business Management & Admin, Marketing

Advertising, Communications & Marketing

Communication and Marketing

Scholarship Recipient, Worked 20+ Hours in School, Greek Life Member

Video Highlights

1. Balancing creative work with consistent production demands.

2. Maintaining creativity and avoiding burnout by prioritizing tasks and scheduling downtime.

3. Importance of time management and task prioritization for productivity and preventing creative fatigue in a demanding role.

Transcript

What's your biggest challenge in your current role?

My biggest challenge is just running out of steam. Sometimes, riding so much can be a lot. Some days aren't meeting-heavy, and other days meetings are nice to break up the monotony of just riding all the time.

Some days I'll be head down producing content, and that's tough to do eight hours a day. I'd say I sometimes lose some creativity.

Usually, I just clock off at five and then wake up the next day totally reset. After a long day, I like to do some relaxation and not think too much.

That's why I prioritize tasks like more critical thinking at the beginning of the day, and then less video editing, that kind of stuff, at the end of the day.

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