Main Responsibilities of an Associate Marketing Director at NAMM
Luke's Associate Marketing Director role at NAMM encompasses setting "communications tone," managing a marketing team, and facilitating internal/external communications, including strategic planning and annual reports. A significant portion of the work involves ensuring industry compliance with regulations, from import/export to product labeling, to ultimately "generate revenue" and maintain industry-wide operational efficiency.
Communication, Project Management, Teamwork, Data Analysis, Strategic Planning
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Luke Walton
Associate Marketing Director
NAMM
USC 2013, SDSU 2020
MBA, SDSU
Fine Arts, Music
Arts, Entertainment & Media
Communication and Marketing
Scholarship Recipient, Took Out Loans, Worked 20+ Hours in School
Video Highlights
1. Setting the communications tone and writing copy for marketing materials.
2. Managing a team focused on analytics and copywriting.
3. Interfacing with the company and external stakeholders on communications, including annual reports, board meetings, and managing industry guidelines and regulations for a global manufacturing system
Transcript
So, what are your main responsibilities within your current role as a marketing manager?
My main responsibilities include setting the communications tone and writing copy. I also create advertising and marketing plans and manage a small team of two: one on the analytics side and one on the copywriting side.
I interface with the rest of the company for various internal and external communications. This ranges from annual reports and board of directors' meetings to consumer-facing sales, service, and informational materials.
We also work with trade associations to ensure the music products industry adheres to manufacturing guidelines, from import/export to specific requirements like California's cancer labels on non-edible products. These are complex aspects for a global manufacturing system to track.
My role involves informing the company about these guidelines so they remain compliant. This supports the industry's continued operation and helps drive sales of products and services.
My day-to-day goal is to steer efforts in various directions to generate revenue. I also aim to facilitate smooth industry operations through adequate communications, preventing issues like legal repercussions due to non-compliance with obscure guidelines.