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Favorite Parts Of Being An Associate Marketing Director At NAMM

Luke, an Associate Marketing Director, finds the most rewarding aspect of the role is "having a team" and fostering a positive work environment where employees can grow. This includes mentoring, open communication ("candidly do meetings just three of us"), and building a collaborative culture that feels less hierarchical, leading to increased job satisfaction and company loyalty.

Teamwork, Mentorship, Leadership, Culture Building, Career Development

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Luke Walton

Associate Marketing Director

NAMM

USC 2013, SDSU 2020

MBA, SDSU

Fine Arts, Music

Arts, Entertainment & Media

Communication and Marketing

Scholarship Recipient, Took Out Loans, Worked 20+ Hours in School

Video Highlights

1. Mentorship and team building: Enjoying the opportunity to mentor team members, receive candid feedback, and foster a collaborative team environment.

2. Culture creation: Building a positive team culture within the company, feeling involved in shaping the company's future, and testing ideas with a strong team.

3. Growth and development: Creating a less hierarchical work environment where both the manager and team members can grow and learn from each other, focusing on mutual development and career advancement opportunities.

Transcript

What do you enjoy most about being in your current role as a marketing manager?

I enjoy having a team the most. Being able to have employees that I can mentor and then get feedback from, and speak candidly during meetings with just the three of us. That's what I find most compelling.

My current position is actually progressing that management leadership role. Being able to create a culture of your own small team has been really beneficial.

Honestly, one of the reasons I'm still with my company is that you create your own little space. In doing so, you can feel more involved in the future of the company and what you think the culture could be.

It's about being able to test that out with really good people. I'm trying to create incentives and a good work environment so they stick around. That's what I find most enjoyable and what makes me excited to clock in.

It's the fact that I don't just feel like a cog, but I'm also making the whole thing feel less like a machine. Hopefully, they feel that way too.

I want them to grow in their careers, I want to grow in mine, and we can learn from each other. It's a little less hierarchical. Those are definitely goals of mine and the things that make my day-to-day fun.

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