Favorite Parts Of Working In The Music Industry As An Associate Marketing Director
Luke, an Associate Marketing Director at NAMM, thrives in the music products industry because of its unique "camaraderie, passion, and mentorship," finding the collaborative environment and shared dedication to music more fulfilling than previous roles in technology; the opportunity to help people of all ages "discover music" is a deeply rewarding aspect of the work.
Music Industry, Passion, Community, Mentorship, Positive Impact
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Luke Walton
Associate Marketing Director
NAMM
USC 2013, SDSU 2020
MBA, SDSU
Fine Arts, Music
Arts, Entertainment & Media
Communication and Marketing
Scholarship Recipient, Took Out Loans, Worked 20+ Hours in School
Video Highlights
1. The music products industry is filled with passionate individuals who share a deep love for music. This creates a unique and collaborative work environment.
2. The industry fosters a strong sense of camaraderie, mentorship, and opportunity, unlike other sectors.
3. Working in this field allows professionals to contribute to something meaningful, such as helping people of all ages discover and engage with music, which is considered as important as language itself.
Transcript
What do you enjoy most about being in the music products industry?
I love being in this industry and really don't want to leave it. There's a certain type of person in it, a certain mentality, camaraderie, duration, and passion.
Fundamentally, 99% of the people are in it because they are obsessed with music. Running a music store or being a music manufacturer isn't quite the same as playing guitar all the time, but fundamentally, it's saying, "I want to dedicate my life to music."
I think that creates a certain type of person and a certain type of industry. When the industry gets together, it is different from some of the other gatherings I've seen, even in technology. Technology has a certain kind of vibe, and I liked it.
I was in technology for a while, and that was cool. But even compared to technology, the music products industry is more like family. It doesn't feel like there are a lot of people out there trying to take your job or be super cutthroat.
It feels more like, "We're all going to work for each other at some point," or "We're all going to have a partnership at some point." So, there's actual camaraderie, mentorship, and opportunity. The people are just cool.
I think we're all doing something that's good for the world, and that's what I want to do with my day. Even if I'm making less money, I think it matters where you spend your time.
Working in music products, helping kids discover music, or helping older people discover music is one of my favorite things. Seeing a 75 or 80-year-old pick up a guitar for the first time, or a flute, is awesome.
That's one of my passions. No age is too late or too young to interface with music, because I think it's fundamentally as important as language itself.