Most Important Skills For A Managing Director At Street Soccer USA
For a role like Managing Director at Street Soccer USA, "resilience" is paramount, as success demands the ability to persistently tell the organization's story, embrace the highs and lows, and not take "no" personally; moreover, while technical skills are valuable and can be learned, having "heart," "passion," and the ability to build strong relationships are vital for navigating the unique challenges of helping people and measuring impact beyond monetary metrics.
Resilience, Storytelling, Relationship Building, Passion, Goal Setting
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Lisa Wrightsman
Managing Director
Street Soccer USA
Sacramento State
Communications
Nonprofit, Foundations & Grantmaking
Sales and Client Management
Scholarship Recipient, Worked 20+ Hours in School, LGBTQ, Student Athlete
Video Highlights
1. Resilience is crucial: The job involves highs and lows, and the ability to persevere through challenges and rejections is essential for success.
2. Storytelling and communication are key: Effectively communicating the organization's mission and impact, even through personal stories, is vital for marketing and securing support.
3. Passion and people skills matter: While technical skills can be learned, genuine care for people, the ability to build relationships, and a strong belief in the mission are fundamental for growth and success in this field.
Transcript
What skills are most important for a job like yours?
For my job, resilience has always been important. I've been leading this chapter in Sacramento for a little over 10 years. We started with all volunteers; there was no money, and nobody was getting paid. We even did car washes to fundraise for trips.
Starting something and growing it is a challenge in itself. About 10 years ago, soccer wasn't as popular as it is today. We had to spend a lot of time telling our story and talking about the value of that. I've probably told my personal story and Street Soccer USA's story at least twice a day for 10 years.
It feels like the work is never done. You're always looking for opportunities. You might have some big wins and feel like you can rest and plan, but then something else comes up. It's about getting used to these waves of highs and lows. Nothing is permanent, but you can't give up.
You also can't have thin skin. My personal story, connected to being a product of Street Soccer USA's mission and model, has been one of the best selling points. Telling that story is incredibly effective, but it can be tiring. It means I'm constantly talking about myself and my lowest points to strangers to get them to support us.
You have to be willing to market the organization. It's not about me; it's about my team. I have to do that to ensure they have what they need to do their jobs. I have to care about people because I'm around them all the time. If I didn't enjoy that or couldn't build relationships, I'd be very unhappy.
Technical work like building budgets and strategies can be learned. But what you really need is heart and passion. You have to be able to deal with discouraging moments. I've been told "no" so many times that if I had given up, we wouldn't have anything. There's always a "yes" somewhere, and you can't take the "nos" personally.
You really have to be resilient and able to set your own goals, both for the organization and personal ones. It's easy to feel like you can't measure your effort, especially when you're helping people. Our metrics aren't solely based on money, even though that's something we have to show.
When you surround yourself with really good people who believe in the mission, it helps. And because we still get to play, it keeps us energized. It's not all work, but it's not entirely play either.
Advizer Personal Links
https://www.linkedin.com/in/lisa-wrightsman-b8253b38/, @lisa.wrightsman, @streetsoccersac, @up_ssusa_park
