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Main Responsibilities of a Managing Director at Street Soccer USA

Lisa's role as Managing Director involves overseeing all programming across Sacramento, including youth programs, a social enterprise facility, and a "second chance program" for adults experiencing homelessness, with a strong focus on fundraising and strategic revenue generation since they "don't charge anybody for what we're doing." Although also managing staff, the board of directors, and focusing on company culture, Lisa stays involved in day-to-day operations like problem-solving because "that's what I love the most".

Nonprofit Management, Fundraising, Program Management, Community Outreach, Social Enterprise

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Lisa Wrightsman

Managing Director

Street Soccer USA

Sacramento State

Communications

Nonprofit, Foundations & Grantmaking

Sales and Client Management

Scholarship Recipient, Worked 20+ Hours in School, LGBTQ, Student Athlete

Video Highlights

1. Managing and overseeing multiple programs: Lisa manages youth programs with elementary school partnerships, a social enterprise facility, and a homeless adult program focused on community reconnection, skills development, and employment.

2. Revenue generation and fundraising: A significant part of Lisa's role involves creatively strategizing how to generate revenue through fundraising, grants, and sponsorships, as Street Soccer USA's programs are offered for free.

3. Staff management and organizational culture: Lisa manages and coaches a team of full-time staff, focusing on training, creating a positive culture, and handling broader strategic areas while remaining involved in day-to-day activities.

Transcript

What are your main responsibilities within your role today?

My main responsibilities are a little different than when I first started, mainly because we've grown so much. Today, I manage about five full-time staff.

I manage all our programming across Sacramento. This includes a large youth program with many elementary school partnerships. We also have our own facility downtown that we operate as a business, our social enterprise.

We staff this facility and run leagues and events. This generates revenue for us and connects us to the community, letting people know who we are.

Additionally, I manage and oversee the homeless adult program. This program is for adults who have recently experienced homelessness, coming out of rehab. It's a second chance program designed to connect them to the community, provide skills for health, and ultimately lead to employment and education.

I oversee all these things daily. As a nonprofit, most of our revenue comes from fundraising, grants, or sponsorships. We have to be creative in generating revenue because we don't sell a product.

The mission of Street Soccer USA is to make the game more accessible and break down barriers. This means we don't charge anyone for our programs. We give everything away, but we do pay employees and want to create employment opportunities.

Therefore, I spend a lot of time strategizing on how to get funding. I also train our staff, coach them, and ensure we have a good culture. I don't have to do the day-to-day deliverables like coaching or running the park or leagues as much anymore.

I get to focus on bigger areas, like managing our board of directors. However, I'm still very involved in the day-to-day things because that's what I love most. Essentially, it's a ton of problem-solving and always trying to secure funding.

Advizer Personal Links

https://www.linkedin.com/in/lisa-wrightsman-b8253b38/, @lisa.wrightsman, @streetsoccersac, @up_ssusa_park

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