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Biggest Challenges Faced By A Managing Director At Street Soccer USA

The biggest challenge for Lisa, as a Managing Director at Street Soccer USA, is "getting comfortable with being uncertain" because funding for non-profits is not guaranteed, and there's inherent ambiguity in pioneering unique work, as it requires constantly explaining its value and adapting to the unknown since "we are all doing this for the first time". This constant state of uncertainty requires finding reasons to persevere despite not being able to promise people everything they want, which requires leadership and confidence.

Leadership, Uncertainty, Non-Profit, Fundraising, Adaptability

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Lisa Wrightsman

Managing Director

Street Soccer USA

Sacramento State

Communications

Nonprofit, Foundations & Grantmaking

Sales and Client Management

Scholarship Recipient, Worked 20+ Hours in School, LGBTQ, Student Athlete

Video Highlights

1. Embracing Uncertainty: A significant challenge is getting comfortable with uncertainty, as funding and future prospects in the non-profit sector can be unpredictable. Leaders need to be comfortable saying 'I don't know' while maintaining confidence in their ability to find solutions.

2. Unique Organizational Challenges: Because Street Soccer USA is unique, a key challenge involves explaining the organization's mission, its importance, and why it deserves support to potential donors and stakeholders.

3. Learning and Adaptability: The role requires continuous learning and adaptation, often without a direct academic background or clear roadmap. Professionals must be passionate, rely on experience, and be willing to learn on the go, as the non-profit landscape is constantly evolving.

Transcript

What is your biggest challenge in your role?

I think today and always, the key has been getting comfortable with uncertainty. A mentor once told me, "Get comfortable being uncomfortable because you just never know." It's a tough way to exist, as we never know what tomorrow will bring or how we'll get the things we need to operate.

We're in uncharted territory, and there aren't many organizations that do what we do. We're unique, which means we have to explain why what we're doing is important, how it's important, and why people should support us.

We're all doing this for the first time, so we don't know what we don't know. But you can't use that as an excuse not to work hard. Like in any game or anything in life, if you have a goal, it's much easier to move toward it.

We know our goals, and we also have to create goals based on what we see and hear. There's a lot of learning involved. The learning curve has always been tricky for me because I didn't formally study this; it's all driven by passion, experience, and what I think I know and can learn.

With nonprofits, funding can be here one year and gone the next. There's not a lot that's guaranteed. The hardest part is that I'm confident what we're doing is meaningful and that if we weren't doing it, no one else would be.

I wish I could say the same about funding opportunities or what the future will look like. I don't know. I hope we'll be around, but some days are difficult. I say "I don't know" all the time, and then we figure it out.

People want to know what's going to happen and when funding will come in. I may not know the specifics, but I'm confident we'll get there. This is something I grapple with a lot, and I believe it's a quality most leaders need.

I wish I could promise people everything they want, but I can't. I'm committed to sticking this out with you, but I can't guarantee anything. Especially in today's climate, it's difficult to know what will be here tomorrow. You just have to find the reasons to keep going.

Advizer Personal Links

https://www.linkedin.com/in/lisa-wrightsman-b8253b38/, @lisa.wrightsman, @streetsoccersac, @up_ssusa_park

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