Most Important Skills for a Head of Employer Brand and Belonging at Qualtrics
Lauren, Head of Employer Brand + Belonging at Qualtrics, emphasizes a love for "people's stories" and creativity as crucial skills, adapting strategies to resonate with a diverse global workforce ranging from "senior leader roles to people who just came out of college." Leadership, she adds, involves recognizing and fostering the potential of others through strategic project assignments that benefit both individual growth and company success.
Communication, Creativity, Leadership, Business Acumen, Storytelling
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Lauren Hodgson
Head of Employer Brand + Belonging
Qualtrics
Arizona State University (ASU) - W. P. Carey
n/a
Marketing
Technology
Human Resources (HR)
Scholarship Recipient
Video Highlights
1. Love for people's stories and strong storytelling skills are crucial for connecting with diverse audiences.
2. Creativity and the ability to think outside the box are essential for developing innovative employer branding strategies.
3. Business acumen and understanding the needs of the business are vital for aligning employer branding initiatives with company goals, while leadership skills are important for developing and mentoring team members.
Transcript
What skills are most important for a job like yours?
In employer branding, a big piece is having a love for people's stories. This means storytelling and genuinely being interested in people and what they're experiencing.
Creativity is also crucial. It's about finding new ways to approach problems and doing so in a fun and engaging manner. We can't just repeat past methods; we need to consider what will perform well and resonate with people.
It's also important to understand business needs and apply that acumen. Then, we find ways to make our initiatives interesting, compelling, and relatable to a diverse audience.
Our audience includes people in senior and junior roles, recent graduates, those nearing retirement, and individuals across the globe in fields like engineering and sales. There's a lot of variety, and the goal is to connect with a wide range of people.
Now that I'm in leadership, it's about seeing others' potential. I aim to provide experiences and projects that help them thrive, contribute significantly to the company, and grow. This is a very exciting and rewarding part of my role.