Responsibilities of a Head of Employer Brand and Belonging at Qualtrics
Lauren, Head of Employer Brand + Belonging at Qualtrics, leads a team managing "storytelling" and showcasing Qualtrics' culture to attract candidates, utilizing diverse channels like TikTok, Instagram, and email marketing, while also monitoring brand reputation on platforms such as Glassdoor and Blind; this reflects a career progression from recruiting and marketing to leading a full team focused on employer branding and employee advocacy to create a comprehensive picture of the "full life" at Qualtrics.
Employer Branding, Social Media Marketing, Recruitment, Team Leadership, Employee Advocacy
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Lauren Hodgson
Head of Employer Brand + Belonging
Qualtrics
Arizona State University (ASU) - W. P. Carey
n/a
Marketing
Technology
Human Resources (HR)
Scholarship Recipient
Video Highlights
1. Manages storytelling and culture branding to attract candidates.
2. Utilizes various channels like social media, advertising, and email marketing.
3. Focuses on brand reputation management and employee advocacy programs to showcase work experiences.
Transcript
What are your main responsibilities within your current role?
My team manages all of our storytelling efforts and our company culture. This way, when candidates are exploring which company they want to work for and which one will be the right fit, they know what it would be like to work here.
I lead the team that does this, and my team has a variety of responsibilities. I started my career in recruiting with a marketing background. I was initially the person doing the work, then started leading teams, and now I'm leading the full team.
The channels we use for this include TikTok, Instagram, and social media across the board. We also advertise on our career site and set up email marketing campaigns for candidates. We focus on brand reputation overall, looking at platforms like Glassdoor and Blind.
We also consider the different workplace awards we win globally and our general positioning in the market. Additionally, we work on all the programs that support our storytelling. A significant part of that is employee advocacy, involving employees to share their stories and work experiences.
This helps us create an overall picture of what life is like when you're working at Qualtrics.