Favorite Parts of Being a Head of Employer Brand and Belonging at Qualtrics
Lauren, Head of Employer Brand + Belonging at Qualtrics, most enjoys the "beautifully orchestrated campaign" aspect of marketing and the ability to positively "shift people's thought process" through impactful employer branding initiatives. The professional also finds immense satisfaction in team member growth and success, enabling them to achieve "amazing and cool things."
Marketing Campaigns, Employer Branding, Positive Behavioral Change, Team Leadership, Employee Development
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Lauren Hodgson
Head of Employer Brand + Belonging
Qualtrics
Arizona State University (ASU) - W. P. Carey
n/a
Marketing
Technology
Human Resources (HR)
Scholarship Recipient
Video Highlights
1. Creating integrated marketing campaigns that utilize multiple channels to engage potential candidates.
2. Impacting people's perceptions and behaviors through employer branding initiatives, leading to positive changes in their career choices.
3. Fostering team member growth and development, enabling them to achieve greater success in their careers
Transcript
What do you enjoy most about being in your current role?
A big piece of it is marketing. I love it when we can get this beautifully coordinated campaign that hits all the different channels. The timing works out where we can get people warmed up, then give them the message, and then move them to a call to action. They're seeing it in a variety of different places, not just in one place. It's really cool to have this beautifully orchestrated campaign.
I also love being able to help change behavior for the positive. We can do something, create a video, or whatever it might be that's going to have people be moved and impacted in a certain way. That's going to have them say, "Oh my gosh, this place is the place I need to work for." Or, "Whoa, I didn't realize it was possible to have that much creativity in an engineering role."
Or, "They're really clear about this part of their values, and that's not for me, and I should probably not work at this company." Whatever it is, being able to shift people's thought process is really fun to be on the side of the creation of that.
Then, I just love when my team members are doing really good work. They're growing, they're getting better, and then they go off to do something really amazing and cool that's bigger and better than they would have if I hadn't been involved, which is the best.