Entry-Level Jobs for Aspiring Employer Branding Specialists at Qualtrics
Lauren, Head of Employer Brand + Belonging at Qualtrics, suggests entry-level roles such as "social media specialist," "marketing coordinator," "recruiting coordinator," and "events specialist" as good pathways into the employer branding field. These roles offer valuable experience in understanding candidate needs, managing marketing channels, and directly interacting with potential employees, providing a strong foundation for a career in employer branding.
Employer Branding, Marketing, Recruiting, Event Management, Social Media
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Lauren Hodgson
Head of Employer Brand + Belonging
Qualtrics
Arizona State University (ASU) - W. P. Carey
n/a
Marketing
Technology
Human Resources (HR)
Scholarship Recipient
Video Highlights
1. Entry-level roles in employer branding include social media specialist, marketing coordinator, and recruiting coordinator.
2. Recruiting coordinators gain valuable knowledge of candidate and business needs, which is beneficial for employer branding.
3. Events specialists build market understanding through interactions and event planning.
Transcript
What entry-level positions are there in this field that an undergraduate college student might consider?
In the employer branding space, some really good pathways include a social media specialist or a marketing coordinator. This could involve working on actual marketing channels or managing projects that span multiple channels, giving you a lot of experience.
A recruiting coordinator is also a strong option. They become deeply aware of what candidates need and want, as well as what the business requires. This background knowledge is helpful on the branding side.
Events specialists can be very beneficial too. They interact with people and organize events, allowing them to see what resonates in the market. These are some immediate paths that come to mind.