A Day In The Life Of A Head Of Employer Brand And Belonging At Qualtrics
A Head of Employer Brand + Belonging at Qualtrics spends their days coaching a team, collaborating on innovative projects like a potential employee podcast, and reviewing work; the role requires strategic alignment of engaging social media content with business priorities, as illustrated by a recent project to organize global social media content creation for over 20 countries.
Coaching, Project Management, Communication, Problem-Solving, Teamwork
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
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Lauren Hodgson
Head of Employer Brand + Belonging
Qualtrics
Arizona State University (ASU) - W. P. Carey
n/a
Marketing
Technology
Human Resources (HR)
Scholarship Recipient
Video Highlights
1. A Head of Employer Brand and Belonging works with a team to create innovative projects such as podcasts and social media campaigns.
2. They coach team members, helping them develop skills such as presenting data findings to leadership.
3. This role requires strategic thinking to align fun and engaging social media content with business priorities and measurable outcomes.
Transcript
What does a day in the life of a head of employer brand and belonging look like?
It's a lot of fun. A big piece of what I do now is coaching my team members. We're always working and collaborating, creating something new together in this fun, innovative space.
For instance, this morning, one of my team members is presenting to our leadership team. We sat down and practiced her presentation where she's sharing data findings and a summary of our brand reputation after recent company changes.
Last week, one of the workshops I worked on with my team was a big brainstorming session about starting a podcast for employees, featuring some of our leaders. We'd share this with employees and candidates. We mapped out our vision for the podcast, what business problems it would solve, and how we'd measure success. We also explored examples of what these sessions could look like, spending two hours brainstorming.
The week before that, I sat down with our social media lead. She has amazing content and does fun work, but it's sometimes hard to keep up with all the different content she needs to create. We have representation in over 20 countries, so she also needs to create global content relevant to our business problems.
We discussed how to organize all of this and create a planning schedule. She and I mapped out all the work that needs to get done, came up with a process, and a calendaring system. This makes it repeatable and actionable for her every day, so she can capture it easily.
We also focused on ensuring it's strategic. Social media can be fun, with many trends and sounds, and we can align with what people like. The goal is to match this with business priorities and pull it together to drive desired business outcomes while remaining engaging for people.
Those are some examples. It's always different every day. There's a lot of coaching, coming up with new things, and a lot of review and feedback. Now that I'm in a leadership role, this is a significant part of my work.