What Type of Person Thrives in the Marketing Industry, According to a Brand Marketing Director at The GoodFor Company
Lauren, a Director of Brand Marketing, highlights the importance of persistence and feedback receptiveness in the marketing and design industry, stating that "there's no like one way to do it". The combination of creativity and data analysis, along with learning from paid advertising campaigns (often with the help of a CRO or paid ads director), is key to success in this fluid environment.
Resilience, Data Analysis, Creativity, Communication, Problem-Solving
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Lauren Melzer
Director Brand Marketing
The GoodFor Company
University of Arizona 2014
N/A
Psychology
Advertising, Communications & Marketing
Communication and Marketing
Honors Student, Scholarship Recipient, Took Out Loans, Greek Life Member
Video Highlights
1. People who thrive in marketing don't give up and take feedback well.
2. Marketing and design are fluid, requiring a combination of creativity and data analysis.
3. Paid advertising offers valuable learning opportunities about audience engagement and works well with organic marketing efforts
Transcript
How would you describe people who typically thrive in this industry?
People who typically thrive in this industry don't give up and take feedback well. Something about marketing is that there's no single way to do it.
There isn't one right way that's easy and process-oriented. Marketing and design are very fluid. When you have a lot of people involved, it can be difficult to decide on one direction.
That's why you combine creativity with data to have a focused approach for launching a campaign. Paid ads are a huge way to learn what works with your audience. I usually work with a conversion rate analyzer or a paid ads director. That's kind of the yin and the yang.