Main Responsibilities of a Director Brand Marketing at The GoodFor Company
Lauren's main responsibilities as Director of Brand Marketing at The GoodFor Company encompass "everything that has to do with organic marketing," including social media management across multiple platforms and email marketing. The unique aspect of their role includes managing the company's Shopify e-commerce platform, showcasing a specialized skillset beyond typical brand director responsibilities.
Marketing, Social Media, E-commerce, Brand Management, Digital Marketing
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Lauren Melzer
Director Brand Marketing
The GoodFor Company
University of Arizona 2014
N/A
Psychology
Advertising, Communications & Marketing
Communication and Marketing
Honors Student, Scholarship Recipient, Took Out Loans, Greek Life Member
Video Highlights
1. Develops and executes organic marketing strategies across various platforms (SMS, email, Instagram, TikTok, LinkedIn, Twitter).
2. Manages the company's Shopify e-commerce platform.
3. Possesses specialized expertise in Shopify, a skill not always typical for a Brand Marketing Director role.
Transcript
What are your main responsibilities within your current role?
My main responsibilities within my current role cover everything related to organic marketing. This includes our SMS flow, email flow, and social media platforms like Instagram, TikTok, LinkedIn, and Twitter threads.
Additionally, I manage our Shopify e-commerce. While this isn't typically part of a Marketing Brand Director role, I have a specialty in Shopify, so it falls within my responsibilities.