Favorite Parts Of Working In The Marketing Industry As A Director Brand Marketing
Lauren, a Director of Brand Marketing, finds the most rewarding aspect of her career to be "creative problem solving," a process that involves design, psychology, and ensuring a brand's message resonates authentically with its customers and the problem it solves. The work is "design heavy," focusing on creating a cohesive brand experience that "looks and feels right," from font choices to the overall messaging strategy.
Creative Problem-Solving, Design, Brand Management, Marketing, Psychology
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Lauren Melzer
Director Brand Marketing
The GoodFor Company
University of Arizona 2014
N/A
Psychology
Advertising, Communications & Marketing
Communication and Marketing
Honors Student, Scholarship Recipient, Took Out Loans, Greek Life Member
Video Highlights
1. "Creative problem-solving is a core aspect of the job, requiring innovative solutions to marketing challenges."
2. "The industry is design-heavy, focusing on visual elements and the overall brand feel, encompassing font choices, colors, and messaging."
3. "A key element is understanding the customer's problem and crafting a brand message that positions the product as the solution, incorporating psychological principles."
Transcript
What do you enjoy most about being in your industry?
What I enjoy most about being in my industry is the creative problem-solving. Every new question or problem presents a creative solution.
It's also quite design-heavy, and I love design, making things look and feel right. This is a big aspect of branding. It's not just about how something looks, but also how it feels.
This can involve the fonts and colors you use, as well as the overall message. It's important that the message is true to the brand and the product.
Most importantly, it's about the problem you solve for your customers. This is where psychology comes in: understanding what problem you're solving and how to help customers see you as the solution.