Entry-Level Positions For Aspiring Digital Marketers
Lauren, a Director of Brand Marketing, highlights entry-level roles in high demand, such as social media content creation ("content creators are in huge demand right now") and email marketing ("email is still a huge revenue driver"), while cautioning against relying heavily on traditional influencer marketing, predicting a shift towards longer-term brand partnerships.
Social Media Marketing, Email Marketing, Paid Media Marketing, Digital Marketing, Content Creation
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Lauren Melzer
Director Brand Marketing
The GoodFor Company
University of Arizona 2014
N/A
Psychology
Advertising, Communications & Marketing
Communication and Marketing
Honors Student, Scholarship Recipient, Took Out Loans, Greek Life Member
Video Highlights
1. Social media content creation is in high demand, and building a personal brand can lead to full-time positions.
2. Email marketing, while traditional, remains a key revenue driver for many brands, and learning platforms like Klaviyo can provide a strong entry point.
3. Paid media (Google Ads, Facebook Ads, Criteo) remains crucial for brand visibility, despite its cost, making it a valuable skill to acquire for entry-level roles. The influencer landscape is evolving towards longer-term brand partnerships rather than individual, high-cost posts.
Transcript
What entry-level positions are there in this field that an undergraduate college student might consider?
There are a few entry-level positions available. One is in social media, as content creators are in high demand. You can start your own content creator account, which helps brands and provides a way to get your foot in the door. This can lead to full-time positions.
Email marketing, though slightly outdated, along with SMS marketing, remains a significant revenue driver for many brands. Nurturing your funnel with these strategies results in recurring revenue, which is a valuable aspect of marketing that doesn't cost a lot. This makes it a good startup position.
Learning platforms like Klaviyo, a major email partner with Shopify, is a great place to start and doesn't require a lot of time. There are also many webinars available, making it an excellent entry role. Lastly, paid media is still relevant.
While expensive, paid media is still a viable way to get your brand in front of the right customers. Learning Google Ads, Facebook Ads, and display ad platforms like Criteo are important skills.
I actually believe influencers are on their way out, or at least will look very different in the next five years. The rates have become unpredictable and excessively high. Influencers will still exist, but it will likely be more in the form of brand partnerships over several months, rather than paying a large sum for a single post. This approach tends to yield better results.