A Day In The Life Of A Director Brand Marketing At The GoodFor Company
A Director of Brand Marketing at The GoodFor Company's daily routine centers on a "train of campaigns," encompassing ideation based on trends and calendar planning, execution across various teams (email, social media, website), and iterative analysis of 90-day campaign results to optimize future strategies. This cyclical process highlights the data-driven and strategically focused nature of the role.
Campaign Planning, Data Analysis, Project Execution, Strategic Thinking, Teamwork
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Lauren Melzer
Director Brand Marketing
The GoodFor Company
University of Arizona 2014
N/A
Psychology
Advertising, Communications & Marketing
Communication and Marketing
Honors Student, Scholarship Recipient, Took Out Loans, Greek Life Member
Video Highlights
1. Ideation, planning, execution, analysis, and iteration are key aspects of a Director of Brand Marketing's daily tasks.
2. Campaign planning typically involves a 90-day cycle, encompassing ideation, execution across various channels (email, social media, website), and data-driven analysis.
3. Staying current with trends is crucial for effective campaign development and execution
Transcript
What does a day in the life of a director of brand marketing look like?
My day in the life is really to ideate, plan, execute, analyze, and iterate. It's a train of campaigns where we plan out for about 90 days.
First, we ideate and come up with all of the different campaigns. We look at the calendar and what's trending.
Then, we execute on that. This could be through our email or social teams, or making sure our website is optimized perfectly.
After the 90 days, we analyze the results and iterate. We look at the data to see what worked and what didn't.