College Experiences That Helped A Director Brand Marketing At GoodFor Company Succeed
Lauren, a Director of Brand Marketing, emphasizes strong time management and proactive initiative as key college success factors, stating that "making your manager's job easier" through confident work and seeking guidance strategically is crucial for career advancement. This approach, combined with strong academic performance, positions graduates as valuable assets, leading to faster career progression.
Time Management, Initiative, Confidence, Communication, Problem-Solving
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Lauren Melzer
Director Brand Marketing
The GoodFor Company
University of Arizona 2014
N/A
Psychology
Advertising, Communications & Marketing
Communication and Marketing
Honors Student, Scholarship Recipient, Took Out Loans, Greek Life Member
Video Highlights
1. Maintain a strong academic record.
2. Develop excellent time management skills.
3. Take initiative and proactively seek guidance from your manager to make their job easier and showcase your value to the company. Don't be afraid to ask questions, but also demonstrate confidence and proactiveness in your work.
Transcript
What did you do in undergrad to set you up for success in your career?
In undergrad, I paid attention, so I got really good grades. I think structure and time management are super helpful.
In undergrad, you're given a lot more flexibility on assignments and when you work on things. Learning time management will definitely help you in your career.
I think a huge takeaway is you'll rise in the ranks if you continuously make your manager's job easier. Whatever you can do to make their job easier and take away stress will lead them to recognize you as a value and an asset to the company.
That comes from taking initiative, time management, and confidence in your work, not second-guessing yourself all the time. It's okay to have questions, but at least start something. Say, "Hey, I got stuck here," or "Hey, I was thinking about doing this. What are your thoughts?"
Just quick snippets are better than waiting to be told what to do. That's a huge thing that has proven to be successful in my career.