Career Path of a Director Brand Marketing at The GoodFor Company
Lauren initially pursued a psychology degree, intending to become a school psychologist, but an internship revealed a mismatch. This unexpected detour proved beneficial, as their psychology background unexpectedly became highly relevant to a career in marketing, where understanding "customer journey" and audience psychology is key to successful brand building.
Career Exploration, Overcoming Challenges, Communication, Marketing, Psychology
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Lauren Melzer
Director Brand Marketing
The GoodFor Company
University of Arizona 2014
N/A
Psychology
Advertising, Communications & Marketing
Communication and Marketing
Honors Student, Scholarship Recipient, Took Out Loans, Greek Life Member
Video Highlights
1. Psychology degree unexpectedly beneficial for marketing career.
2. Internship experience helped clarify career goals, despite initial mismatch.
3. Marketing's focus on understanding customer journeys and audience psychology highlighted.
Transcript
Could you walk me through your career path, starting with your experiences in college? Do you have any internships or jobs you had before your current role?
Yes. In college, I actually thought I wanted to be a school psychologist and got my degree in psychology. My mom also got her degree in psychology.
I did an internship at a school for school psychology and hated it. It was a little too late for me, so I continued with my psychology degree. It actually ended up helping me in marketing a lot more than I originally thought it would.
Marketing is so focused on the customer journey and who you're talking to. It's really important to be able to get into people's heads and understand how you're going to best market a product or service to enhance the brand and user experience.