Main Responsibilities Of A Senior Manager Strategy And Special Projects At Professional City Orchestra
Kevin's role as Senior Manager, Strategy & Special Projects at the Professional City Orchestra focuses on the organization's long-term financial viability and growth in a "post-Covid world," exploring "ways to make what we do more accessible" through geographic expansion and innovative audience engagement strategies, including enhanced digital presence and operational efficiencies. The work moves beyond traditional concert production to encompass the organization's overall future.
Project Management, Financial Sustainability, Accessibility, Strategic Planning, Audience Engagement
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Kevin Ma
Sr. Manager, Strategy & Special Projects
Professional City Orchestra
The University of Texas at Austin, 2014
MBA - UCLA Anderson School of Management
Business Management & Admin
Arts, Entertainment & Media
Business Strategy
Immigrant
Video Highlights
1. Financial sustainability of arts organizations in a post-COVID world
2. Increasing accessibility of arts and cultural events to wider audiences
3. Improving operational efficiency and outreach of arts organizations
Transcript
What are some of the main responsibilities within your current role?
My current role, for context, is manager of strategy and special projects. I previously worked in the arts, specifically within our orchestra organization.
Most people, when they think of an orchestra or any music-presenting organization, assume roles are focused on planning and producing concerts for audiences. My role, however, is a little more future-focused.
As we consider what it means to put on live concerts in a post-COVID world, many of my projects help answer the question: how does a music-presenting organization sustain itself financially and remain viable as an independent cultural institution within the city?
This involves looking at ways to make what we do more accessible. Part of that means exploring expansion opportunities, both geographically and in terms of how many people we can reach.
A lot of it is also about accessibility, bringing more touch points to audiences and consumers through the various ways they access our music and organization. This includes our website, as well as the physical venues people attend for concerts.
Ultimately, we are looking at ways for the organization to operate smarter and more efficiently. This helps us find more opportunities to reach more people in the city.
Advizer Personal Links
No