What Type Of Person Thrives In The Marketing Industry, According To An Account Director At SHIFT Communications
Kelsie, an Account Director at SHIFT Communications, highlights a "positive outlook" and "natural networking" abilities as crucial for success in the marketing industry. The ability to think "big picture" and strategically plan ahead, considering factors such as holiday campaigns while working on immediate tasks like social media posts, is also key to thriving.
Communication, Networking, Problem-Solving, Strategic Thinking, Positive Attitude
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Kelsie Axelrod
Account Director
SHIFT Communications
Bentley University
none
Environmental & Related Sciences, Marketing
Advertising, Communications & Marketing
Communication and Marketing
Student Athlete
Video Highlights
1. Positive attitude and problem-solving skills are essential.
2. Strong networking and interpersonal abilities are crucial for connecting with diverse teams and individuals.
3. Strategic thinking and the ability to plan long-term campaigns are vital for success in marketing.
Transcript
How would you describe people who typically thrive in this industry?
A positive outlook and positive problem-solving are key. People who are natural connectors or networkers, which marketing definitely is, will do well. You're marketing to people and dealing with many different teams, so you want a personality that's more naturally able to connect with folks.
That doesn't mean you have to be an extrovert or introvert. Just know that being able to connect is part of the job.
I also think someone who can think big picture and many steps ahead is important. While we might be working on one social media post right now, I'm thinking about what we're doing for the holiday campaign. So, you want a brain that works like that.