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Most Important Skills For An Account Director At SHIFT Communications

Kelsie, an Account Director at SHIFT Communications, emphasizes strong writing skills—"whether that's long form, short form writing"—as crucial for success. Equally important are "positive problem solving and creativity," reframing challenges as opportunities for collaborative solutions.

Communication, Problem-Solving, Creativity, Teamwork, Positive Attitude

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Kelsie Axelrod

Account Director

SHIFT Communications

Bentley University

none

Environmental & Related Sciences, Marketing

Advertising, Communications & Marketing

Communication and Marketing

Student Athlete

Video Highlights

1. Strong writing skills are essential, encompassing various formats from emails to social media posts.

2. Positive problem-solving is crucial for navigating challenges and finding creative solutions.

3. Teamwork and collaboration are key to tackling obstacles effectively as a team.

Transcript

What skills are most important for a job like yours?

Writing is definitely essential. Whether it's long-form or short-form, you might be writing anything from a succinct email to a social media post. You need to know how to get your words across.

I also think positive problem-solving and creativity are important. It's about approaching challenges not as setbacks, but as new opportunities. Instead of thinking, "This is awful, we have to work through this crazy thing," it's more about, "Okay, this is a new challenge we're facing. How are we going to tackle it as a team?"

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