Main Responsibilities of an Account Director at SHIFT Communications
Kelsie's main responsibilities as an Account Director at SHIFT Communications involve developing "strategic direction for across six different programs," encompassing marketing, PR, and social media plans, and managing teams of up to 10 people while adhering to budgets and deadlines; a significant portion of the role, and Kelsie's favorite part, is coaching and mentoring junior staff, fostering their career advancement and providing networking opportunities.
Project Management, Teamwork, Communication, Leadership, Mentoring
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Kelsie Axelrod
Account Director
SHIFT Communications
Bentley University
none
Environmental & Related Sciences, Marketing
Advertising, Communications & Marketing
Communication and Marketing
Student Athlete
Video Highlights
1. Develops marketing, PR, and social media plans and sets the overall tone for client projects.
2. Manages project teams of varying sizes (1-10 people), assigning tasks, ensuring collaboration, and staying within budget and deadlines.
3. Coaches and mentors junior staff, providing career guidance, networking opportunities, and support for professional growth.
Transcript
What are your main responsibilities within your current role?
My main job is to figure out the strategic direction for six different programs. This involves coming up with marketing plans, PR plans, and social media plans, and setting the tone for the clients.
From there, I handle project management for the teams. I manage teams that can range from one other person to upwards of ten people. This means figuring out all their tasks and how they work together, ensuring everyone has their own lanes.
I also make sure we stay within budget and meet our client deadlines. Another big portion of my job as a director is coaching junior staff, whether they are my direct reports or others I work with.
I focus on helping them advance in their careers by giving them opportunities, learning what they want to do, and providing networking opportunities. That's maybe my favorite part of my job.