Favorite Parts of Being an Account Director at SHIFT Communications
Kelsie, an Account Director at SHIFT Communications, most enjoys "coaching junior or entry-level folks" and developing "really weird creative ideas," such as a viral social media campaign concept like a "pickle McFlurry" for McDonald's, which demonstrates both mentorship and innovative thinking within their career.
Coaching, Mentorship, Creative Problem-Solving, Client Communication, Public Relations
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Kelsie Axelrod
Account Director
SHIFT Communications
Bentley University
none
Environmental & Related Sciences, Marketing
Advertising, Communications & Marketing
Communication and Marketing
Student Athlete
Video Highlights
1. Mentorship and career development of junior team members
2. Creative ideation and pitching innovative concepts to clients
3. Successful execution of unique campaigns, such as the "pickle McFlurry" social media project
Transcript
What do you enjoy most about being in your current role?
I love coaching and helping junior or entry-level folks with their careers. I also enjoy coming up with really weird creative ideas and pitching them to the client.
For example, we came up with a pickle McFlurry for McDonald's. It wasn't a real product, but it was a social media post. Getting that idea through to the client, and then seeing the team react with excitement, is really fun.