Biggest Challenges Faced by an Account Director at SHIFT Communications
Kelsie's biggest challenge as an Account Director at SHIFT Communications is the broad scope of marketing areas they oversee, "stretched kind of across all areas of marketing," from paid media to events. This requires Kelsie to effectively delegate tasks and rely on colleagues' expertise to stay current, illustrating the complexities and collaborative nature of a high-level marketing role.
Project Management, Communication, Teamwork, Overcoming Challenges, Workplace Challenges
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Kelsie Axelrod
Account Director
SHIFT Communications
Bentley University
none
Environmental & Related Sciences, Marketing
Advertising, Communications & Marketing
Communication and Marketing
Student Athlete
Video Highlights
1. Kelsie's role involves diverse marketing areas (paid media, organic, social, earned, creative events), demanding a broad skillset and strategic thinking.
2. The challenge of not specializing in one area necessitates collaboration with experts in each field to remain updated and effective.
3. Building a daily schedule and leveraging others' expertise are crucial for managing a wide range of responsibilities and staying current on industry developments and trends.
Transcript
What's your biggest challenge in your current role?
Currently, I'm stretched across all areas of marketing, including paid media, organic, social, earned, creative, and events. It's both cool and interesting, but it can be challenging because I'm not focused on just one area.
This requires me to think carefully about how I build my day and to lean on experts in each of those fields to stay up-to-date. I don't always know what's happening with reporters and where they're moving, as that's not my specific expertise.
So, I have to rely on those who are experts. It's a challenge and can be a bit overwhelming, but it's also rewarding.