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What a Marketing Director at Shriners Children's wishes they had known before entering the marketing industry

Kelsey, a Director of Marketing & Communications, reflects on a crucial lesson learned: "your entire career is one big giant group project," emphasizing the critical need for collaboration, empathy, project management, and delegation skills—all aspects learned through, ironically, the disliked college group projects. This highlights the importance of developing teamwork skills early in one's career path.

Project Management, Teamwork, Communication, Problem-Solving, Leadership

Advizer Information

Name

Job Title

Company

Undergrad

Grad Programs

Majors

Industries

Job Functions

Traits

Kelsey Morgado

Director of Marketing & Communications

Shriners Children's Northern California

California State University, Chico

California State University, Chico - Master of Arts

Communications

Healthcare, Medical & Wellness

Communication and Marketing

Took Out Loans, Worked 20+ Hours in School

Video Highlights

1. The professional world is one giant group project, emphasizing the importance of collaboration, empathy, project management, delegation, and problem-solving skills.

2. Learn to work effectively in group projects during college to prepare for the collaborative nature of professional work environments.

3. Understanding group dynamics and communication is crucial for success in corporate settings and should be practiced and improved during college group projects

Transcript

What have you learned about this role that you wish someone would have told you before you entered the industry?

Ironically, the projects I disliked most in college were group projects. I always said, "I wish we didn't have as many group projects." It felt like there was always one person who was a slacker, and I ended up doing the majority of the work.

I had every excuse for why I hated group projects. But in hindsight, I wish that every single project and assignment in college had been a group project.

As soon as you get into the real working world, your entire career is one big giant group project. If you don't know how to have empathy, project manage, delegate, or problem-solve, you will have a very difficult time in corporate America.

My recommendation to students still in college is to think strategically and collaboratively with every group project you're assigned. I didn't realize how valuable understanding group dynamics and communication actually is in corporate America.

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