Main Responsibilities of a Director of Marketing and Communications at Shriners Children's Northern California
Kelsey, Director of Marketing & Communications at Shriners Children's Northern California, oversees "all initiatives within the program," encompassing budgeting, advertising, media relations, content creation, and social media management. This also includes serving as the facility's Public Information Officer and crafting "talking points and speeches" for the leadership team, showcasing a wide-ranging role encompassing both internal and external communications strategies.
Communication, Public Relations, Marketing, Social Media, Leadership
Advizer Information
Name
Job Title
Company
Undergrad
Grad Programs
Majors
Industries
Job Functions
Traits
Kelsey Morgado
Director of Marketing & Communications
Shriners Children's Northern California
California State University, Chico
California State University, Chico - Master of Arts
Communications
Healthcare, Medical & Wellness
Communication and Marketing
Took Out Loans, Worked 20+ Hours in School
Video Highlights
1. Develops and manages marketing and communications budgets
2. Creates and oversees content across various platforms (advertising, media relations, social media, website)
3. Serves as the public information officer and communications liaison for hospital leadership
Transcript
What are your main responsibilities within your current role?
As the Director of Marketing and Communications, I am responsible for directing all initiatives within my program. This includes budgeting, advertising, media relations, content development, and internal and external communications. I also manage all content on social media and our website.
I am also the facility's Public Information Officer. This means that anytime a reporter has a question, I am the specific spokesperson for the hospital.
Additionally, I am responsible for executive visibility and leadership communications. I write all the talking points and speeches for our leadership team.